Feadship reveals 71m Juice in Amsterdam

This weekend saw the undocking of the 71m Juice from the giant Feadship construction hall in the Dutch capital.

The owner of Juice, a repeat client for Feadship, is said to have worked tirelessly with the designers at RWD to ensure a refined exterior flow with soft lines and distinctive creases. All unnecessary elements have been removed to generate what the company’s press release calls ‘an elegant yet masculine look’.

All structural parts of the exterior have been finished in polished stainless steel.

The area beneath the flush foredeck houses three custom tenders – a ten-metre limo, eight-metre guest RIB and a rescue boat – that are launched via the gullwing doors in the hull.

Juice has a complete owner’s deck between the bridge and main decks, an unusual acquisition for a yacht of this size. She also features four guest suites on the main deck, a large beach club, a lower deck cinema, and a gymnasium on the sun deck.

The name is reportedly a nod to the world of auctions, whereby ‘juice on top’ has a similar meaning to ‘icing on the cake’. The 3D logo of the name on the funnel is inspired by an eponymous 1967 work by American artist Ed Ruscha.

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