Fischer Panda relaunches brand
Onboard power supply, energy and propulsion management firm Fischer Panda has revealed a refreshed brand appearance, new motto and website as it consolidates its services into a ‘one-stop-shop’ for customers.
Under the new motto ‘One Fischer Panda’, accompanied by refreshed branding, the company says it offers a well-thought-out product portfolio to ‘meet the needs of today’s and tomorrow’s boat owners.’
The relaunch of the Fischer Panda brand — revealed by its marketing team on Saturday (20 January) at the boot 2024 boat show in Düsseldorf — extends not only to its corporate design, but also to its service and product portfolio.
The firm adds its new brand promise, ‘One Fischer Panda — We are here for you’ demonstrates a ‘clear commitment to innovation, superior quality and a close relationship with its customers.’ Fischer Panda says it moving towards a future marked by ‘customer satisfaction, innovation and sustainable growth.’
“We are excited to unveil our new brand at boot 2024,” says Frauke Jackson, head of marketing at Fischer Panda. “Our new brand identity reflects our dedication to delivering top-quality products and services, in partnership with our global network of distributors.”
Fischer Panda’s new ‘full-service’ package for boat owners promises simplified consulting, improved service and a comprehensive product range on topics such as energy supply, energy management, sustainability, connectivity, refitting and new builds. The firm says it now offers even faster, leading, future-proof solutions from a single source for all requirements.
The ‘one-stop-shop’ approach for integrated solutions is designed to combine newly bundled expertise, products and customised solutions with complementary products from leading partner companies to create integrated solutions tailored to the individual needs of boat owners.
In addition, holistic solutions have been designed for sustainable, efficient energy management and on-board power supply.
Fischer Panda says it is consolidating its global service to provide customers with faster and more efficient support for purchases, repairs, and service worldwide, regardless of location and time zone.
In a statement the firm states: ‘All these measures are designed to ensure optimised service and improved, personalised advice for boat owners — whether it’s the choice of the right generator, the integration of an electric drive or integrated, digitally optimised energy management.’
The firm has launched a new campaign website about the company’s consolidated solution and industry portfolios.
