Flamingo Marine expands leadership as boat deliveries begin

Wisconsin-based boatbuilder Flamingo Marine has entered series production and started shipping its first customer Rove 245 pontoon boats, marking the company’s transition from product development to full-scale manufacturing.

The milestone follows a first-quarter boat show programme across the US, where Flamingo and its dealer network introduced the Rove platform.

Alongside the production launch, the company has announced leadership changes as it prepares for growth. Adam McCall has been appointed chairman and CEO. Co-founders Brian Davis and Eric Davis will focus on sales, marketing and service, and design and engineering, respectively. Richard Haveman joins as senior operations consultant, overseeing manufacturing operations and production scaling.

The appointments were announced during a company and dealer meeting in May 2026 at Flamingo’s 233,000sqft manufacturing facility in Germantown, Wisconsin.

McCall brings experience in marine design and manufacturing, retail operations and dealer development.

“Pontoon customers have been seeking a disruptive product, where there is just as much pride in pulling up to the sandbar as there is in thoughtful design and performance,” says McCall. “Our dealers have been seeking a pontoon boat company that builds products customers truly fall in love with, while making every step, from ordering to inventorying much more seamless. That’s the standard we’re building at Flamingo.”

McCall says the company’s next phase will focus on operational performance, product consistency and dealer support.

Brian Davis and Eric Davis will continue to oversee product development, dealer relationships and customer experience.

“My father, brother and I started Flamingo because we believed pontoon buyers deserved something fundamentally better,” says Brian. “Not simply another boat with more features, but a product intentionally designed around how people spend their time on the water together. What is most exciting about Flamingo is the ability to build teams and partnerships, while disrupting what everyone else thought was good enough. The pontoon segment is so rewarding because it brings our customers’ families together on the water. That’s what we’re building Flamingo around.”

“We designed the Wings before we designed the hull,” adds Eric. “That tells you everything about how we think. Every decision started with the same question: what creates a truly exceptional day on the water? From the way the boat moves through the water, to how sound is experienced equally from every seat, to spaces that transform throughout the day, everything is engineered to maximise the quality of time people spend together.”

Manufacturing capacity increases

Haveman brings more than 40 years of manufacturing and operations experience and has led expansion and operational improvement projects across multiple industries.

At Flamingo, he will support production growth and process development as output increases.

“Forty years in manufacturing teaches you one thing: quality at scale requires systems, discipline and intentional engineering,” says Haveman. “Flamingo already has an exceptional product foundation. Our responsibility now is building the operational backbone that ensures boat number one thousand is built with the same precision, fit and finish as boat number one.”

The company’s Wisconsin facility incorporates robotic welding systems, digitally controlled manufacturing processes and production-line engineering designed to improve consistency.

According to Flamingo, the Rove platform was developed with scalability and structural integrity in mind. The company says its focus is on maintaining build quality while reducing lead times as production grows.

Features of the Rove platform

The Rove platform incorporates several integrated design features, including the GeminiTable bow lounge, ServingShields windbreaks with serving surfaces and the reconfigurable MegaLounge seating area.

Other features include Wings, deployable side platforms that expand deck space by up to 50 per cent, and FlexStorage for onboard organisation.

The platform also incorporates PrismaRide, a foam-filled Prismatic Triple Hull system designed to reduce noise and improve ride characteristics.