FOCUS ON: The ambassador running a superyacht company . . . Gulf Craft Group
Since the eighties, Gulf Craft Group has been on an evolutionary journey from a small boat-building operation, into one of the world’s leading manufacturers of luxury superyachts and leisure boats. It’s now among the top ten superyacht builders globally, with an in-house research and development team, made up of over 50 engineers. It offers a diverse range of vessels from 32 to 175 feet, catering to a broad clientele through five brands: Majesty, Nomad, Oryx, SilverCAT and Touring Passenger vessels.
Mohammed Hussein Alshaali, one of the founders and chairman, was recently honoured at Metstrade with the Lifetime Achievement Award at the 10th annual Boat Builder Awards for Business Achievement. The recognition celebrated his exceptional leadership and groundbreaking contributions to the global leisure maritime industry over the past four decades.
Here, MIN explores Alshaali’s career, Gulf Craft’s sustainable direction and how the company’s supporting women through its ranks.
Diplomat, ambassador and minister of state
“I started my career as a diplomat and worked for the UAE (United Arab Emirates) government from 1974 to 2008. Throughout my service, I contributed to the Arab World Department, helped establish the GCC (Gulf Cooperation Council), and served as the UAE’s Permanent Representative to the UN from 1984 to 1992, becoming the youngest president of the Security Council. I also served as non-resident ambassador to Canada and Argentina, UAE Ambassador to the USA, and later as Minister of State for Foreign Affairs, and president of the Arab League,” says Alshaali.
“These roles helped me to develop critical skills in diplomacy, patience, and strategic thinking, which were key in navigating complex international issues.”
In 1982, alongside his brother, and other partners, Alshaali founded Gulf Craft. It initially focused on building fishing boats.
He says his diplomatic experience proved invaluable when it came to expanding Gulf Craft globally and building lasting relationships in the yachting industry.
Over the years, Gulf Craft has evolved into a leading luxury yacht manufacturer, and in 2021, it became a member of the Superyacht Builders Association (SYBAss). “Throughout our journey, we learned the value of innovation, perseverance, and a strong R&D foundation — lessons that were pivotal in transforming Gulf Craft into one of the world’s top yacht and superyacht builders.”
Gulf Craft’s actively incorporating renewable energy solutions
Alshaali says that Gulf Craft is currently driven by a commitment to innovation, sustainability, and enhancing the overall yachting experience. “One of the most exciting developments right now is our focus on sustainability and technological advancements. We’ve been actively incorporating renewable energy solutions, such as solar power, and optimising hull designs for better fuel efficiency. This is crucial, as the yachting industry increasingly moves towards greener, more energy-efficient solutions.
“Gulf Craft is also dedicated to sustainability through several key initiatives. We’ve partnered with H2-Enterprises to develop zero-emissions yachts and incorporated recycled materials into designs like the Nomad 101. The Majesty 120 features energy-saving technologies, including a heat recovery system, which earned her the ECO Award. We also support ocean conservation through our involvement with the Water Revolution Foundation’s Important Marine Mammal Areas programme.”
Adapting ship’s methanol regulations for superyachts
Additionally, Gulf Craft is working with BV Class to adapt the Methanol regulations – originally intended for ships – to be applicable for yachts.
“Green methanol holds the potential to achieve net-zero emissions,” says Alshaali.
“In the Maldives, we are developing Active Foiling ferry boats, designed to reduce fuel consumption by 45 per cent, making them more efficient and environmentally friendly.
“Furthermore, we continue to invest in advanced technology and cutting-edge manufacturing facilities. With our recent expansion into the Maldives and the new Gulf Craft Superyacht Service Centre in Ajman, we are enhancing production and service capabilities to meet growing global demand.”
He believes that boat owners should care about these developments because they not only improve the performance and longevity of their vessels, but also contribute to a more sustainable marine environment. “Gulf Craft is committed to delivering luxurious, high-performance yachts that meet the highest standards of quality while preserving the marine ecosystem for future generations,” he says.
Despite global uncertainties, demand continues to grow
In the current economic and political climate, Gulf Craft is focused on innovation and adaptability.
Alshaali notes that despite global uncertainties, the demand for luxury and bespoke yachts continues to grow. “We’re responding by advancing technology, enhancing our global presence, and expanding production capabilities, like our new facility in the Maldives. These steps ensure we remain competitive and meet the rising demand.
“Looking ahead, the industry will prioritise personalisation, and Gulf Craft is committed to it while strengthening our global position. As the market evolves, we’re preparing for an increasing focus on AI and tailored experiences to meet owner expectations and navigate future challenges.”
Yacht manufacturing made more efficient by AI
According to Alshaali, the most exciting development in the marine market right now is the growing emphasis on sustainability and technological innovation. “The adoption of cleaner energy sources like solar power, along with recycled materials, is becoming more prevalent. Additionally, AI and automation are playing a bigger role in enhancing the yachting experience, making yachts more efficient and personalised. Just recently we’ve signed an MoU with Partsol, a leader in cognitive AI-driven technology solutions. The collaboration will explore AI-powered design optimisation, intelligent automation, and real-time production tracking to enhance efficiency, precision, and customisation at every stage of yacht manufacturing.
“The rapid development of the Middle East’s yachting infrastructure is also exciting, with new mega-marinas in Dubai and Qatar positioning the region as a major hub for luxury yachting. These trends are reshaping the industry and creating new opportunities for both manufacturers and owners.”
Read the latest news about marine developments in the Middle East
Gulf Craft creates inclusive environment for female innovators to thrive
Gulf Craft is deeply committed to growing and nurturing its workforce, he says, with a strong focus on diversity and inclusion. “Last year alone, our team expanded by 150 members, including 19 Emiratis. We believe in investing in local talent, which is why we actively collaborate with universities like DIDI (Dubai Institute of Design and Innovation) and Ajman University to offer internships and workshops. We also support incubators for young Emirati entrepreneurs, providing them with incentives and programs to foster innovation and contribute to the UAE’s economic growth.
“We are particularly committed to supporting women in engineering and creating an inclusive environment where female innovators can thrive. Gulf Craft actively encourages diversity in all roles, especially in traditionally male-dominated fields like yacht design and manufacturing. Women at Gulf Craft are playing key roles in shaping the future of our vessels, driving innovation, and pushing design boundaries. In fact, women are represented in key positions across various departments, including sales, marketing, administration, and management.”
Alshaali mentions captain Patricia Caswell, general manager of the Superyacht Service Centre by Gulf Craft and vice-chair of Leisure Marine Association (LMA), as exemplifying the company’s commitment to empowering women in leadership roles (within the company and the wider marine industry). “Patricia’s dynamic approach to leadership has focused on harnessing the operational experience she has gained in the industry and working with the Gulf Craft teams to bring this into the yachts as well as the client relationships.
“As vice-chair of LMA, she has fostered government-private sector collaboration, enhancing the growth of the UAE’s leisure marine sector and promoting the region as a cruising destination.”
