Freedom Boat Club expands to Australia, sets sights on Asia-Pacific
Sydney courtesy of Freedom Boat Club
Freedom Boat Club has confirmed its plans for expansion in the Asia-Pacific region, with a new location in Australia.
Freedom, a division of Brunswick, is the world’s largest membership boat club. Its new flagship club in the APAC market will be located in Sydney, Australia.
It later intends to open three new locations in Australia at Bobbin Head, Pittwater, and Lake Macquarie.
The company says this announcement represents the first step of its ongoing strategy for international expansion into the Asia-Pacific region, building on its recent expansion across Europe. The move into Sydney represents the seventh country and the 35th international location for Freedom Boat Club.
“Regarded as one of the best boating markets in the world, we believe there is an outstanding opportunity to expand Freedom Boat Club across the region,” said Cecil Cohn, president of the Freedom Boat Club network.
“Expansion into Australia represents the continued replication of our successful and best-in-class boat share model, built across our network of 370-plus locations, to expand boating participation and introduce more global consumers to life on the water.”
As part of the expansion strategy, David Kurczewski has been appointed general manager for shared services Asia-Pacific and is responsible for growing the Freedom footprint across the broader Asia-Pacific region.
“We believe Australia, New Zealand and the broader Asia-Pacific are prime markets to grow the Freedom Boat Club business – boating interest is extraordinary, the waterways are world-class, and Freedom allows anyone to enjoy the water with no prior experience and minimal time or financial commitment,” says Kurczewski. “We are incredibly excited to announce our flagship location on Sydney Harbour and continue to build momentum as we plan for expansion across the Asia-Pacific region. We look forward to delivering exceptional experiences on the water and introducing the Freedom Boat Club model to boaters across the region.”
The flagship Australia Club will be located at d’Albora The Spit, Mosman on Sydney Harbour and will open in July 2023.
