Freedom Boat Club continues expansion in Spain
Varadero de Benalmadena in Malaga. Image courtesy of Freedom Boat Club
Four of Freedom Boat Club’s franchise locations in Spain have transitioned to the Freedom brand, following Freedom’s acquisition of Fanautic Club in July 2021.
Fanautic Club was officially rebranded under the Freedom Boat Club brand in April 2022.
Three of the locations now operating as Freedom Boat Club are in the provinces of Málaga; El Candado, Caleta de Vélez and Benalmádena, and the fourth is in Mataró, Barcelona.
“Spain has proven to be an exceptional boating market for us to grow the Freedom brand”, said Arturo Gutierrez, general manager of Freedom Boat Club EMEA. “We’re grateful for our amazing franchise partners in the region who have been instrumental in building brand affinity and exposing broader audiences to our best-in-class shared access model.”
Spain is the largest territory in the region for Freedom, with 27 locations across major coastal cities and tourist centres. In total, 13 corporate and franchise locations are operating at Freedom Boat Club, which is owned by Brunswick Corporation, by adding brands from the Brunswick Boat Group portfolio — for example, powering the fleet with Mercury Marine engines and outfitting the fleet with technology from Navico Group.
“We are thrilled that the Freedom brand has been so well-received by our franchise partners, members and the broader market,” says Gutierrez. “We look forward to continuing to build on our positive momentum and introduce more consumers to the on-water lifestyle through Freedom Boat Club.”
Main image: Varadero de Benalmadena. Image courtesy of Freedom Boat Club.
