Freedom Boat Club opens first location in Puerto Rico
Boat club operator Freedom Boat Club has confirmed its latest expansion — this time into Puerto Rico. Freedom says its flagship club in the territory will be located in Fajardo, providing access to some of the most acclaimed fishing spots and beaches in the Caribbean.
“We believe there is an opportunity to successfully expand Freedom Boat Club across Puerto Rico as one of the world’s top boating destinations and one of the most popular activities in the region,” says Louis Chemi, vice president of Freedom’s franchise network. “This expansion into Puerto Rico represents the beginning of our continued efforts to replicate the successful model we have built stateside and provide a pathway to introduce more global consumers to the on-water lifestyle.”
The flagship location will be located at Safe Harbor Puerto del Rey marina, the largest marina in the Caribbean and a destination for boaters from all over the world. The new location will be owned and operated by franchise owner Mike Centeno, a native of Puerto Rico with a passion for watersports and an entrepreneur with more than 20 years of experience building businesses on the island and across the north east.
Freedom Boat Club is a division of Brunswick Corporation. In recent months, it has confirmed its plans for expansion in the Asia-Pacific region, with a new location in Australia and a new Socttish location on Loch Lomond.
“We believe Puerto Rico is a prime market for the growth of Freedom Boat Club,” says Centeno. “This is the first in what we expect to be multiple new locations around the island, and we’re excited to take this first step in introducing the Freedom Boat Club model to boaters across Puerto Rico.”
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