Heesen appoints Mark van Heffen as marketing director

Dutch shipyard Heesen has appointed Mark van Heffen as its marketing director, effective from 1 September. Leveraging his expertise in strategic management consultancy and international marketing communications, Heesen confirms van Heffen will oversee the global marketing strategy and operations of the shipyard.

Heesen says van Heffen’s 15 years of experience in global marketing management “brings a wealth of knowledge to the role”.

In a statement, Heesen says: “[van Heffen] has won multiple international marketing accolades throughout the duration of his career and has held senior roles in lifestyle products and automotive industries, including AkzoNobel, PON, and Volkswagen A.G.”

“We are excited to have someone of Mark’s calibre join our team,” says Friso Visser, Heesen CCO. “His in-depth marketing knowledge and unconventional approach coupled with excellent team management skills will help to accelerate our plans for a robust and successful future.”

Mark has carried out significant consultancy projects for Heesen prior to his appointment and has already initiated several projects including a yachting chat show – YachtTalk by Heesen.