Henri-Lloyd launch official INEOS TEAM UK merchandise collection

Henri-Lloyd announces the long-awaited launch of the Official Henri Lloyd INEOS TEAM UK merchandise collection.

The collaboration between Henri-Lloyd and INEOS TEAM UK, Britain’s America’s Cup team, has resulted in a range of 13 versatile products, all in the team’s trademark colour palette of blood red, charcoal grey and navy, with vibrant orange detailing. The collection includes key on and off-shore items that the team wear during their day-to-day America’s Cup duties, and features a union jack peaked cap, next-to-skin tees and the team’s iconic red trousers and shorts. There will also be highly engineered outer shells, designed to cope with the changeable conditions in Auckland, New Zealand where the 36th America’s Cup will take place in 2021.

This is the second time Henri-Lloyd has supported a British team for the America’s Cup. It was also the official performance partner to the British Challenger for their campaign for the 35th America’s Cup in Bermuda. Since relaunching the partnership in September 2018, the Henri- Lloyd development team has also been working closely with sailor, Nick Hutton, to design innovative high-performance sailing kit for Sir Ben Ainslie and the crew to wear on board the team’s newly launched AC75 race boat, Britannia.

“We are very proud to cooperate in development projects together with one of the world’s most successful sailors and the British America’s Cup team,” says Hans Eckerström, Chairman and controlling shareholder of Henri-Lloyd Group.

The Henri-Lloyd INEOS TEAM UK collection will be available at henrilloyd.com.