Highfield Boats appoints marketing manager
Tyler Moseman, marketing manager at Highfield Boats USA.
Rigid inflatable boat (RIB) manufacturer Highfield Boats has appointed Tyler Moseman as its marketing manager in the US. Prior to joining the Highfield Boats USA team, Moseman served as marketing manager for Boats By George, a boat dealership in northern New York State.
“We received over 200 applications for the Highfield marketing position, showcasing the strong recognition our brand has in the industry,” says Christophe Lavigne, president of Highfield Boats USA. “Tyler stood out for several reasons. Despite his youth, he brings extensive experience with both the boating lifestyle and industry.”
Moseman, who bought his first boat at 14 with money he earned as a dockhand, fuelling, launching, and retrieving boats in the summertime, says he remains an avid boater to this day.
In January, Highfield Boats added six new dealer partners to its extensive network across the US.
“After being on the dealer side for so long, I saw so much the OEMs could have done to provide us with better marketing support,” says Moseman. “I want to be the person who develops and delivers the support that will truly help to make our dealers succeed.
“Plus — Highfield makes a great product, as I discovered in person when I sea trialled a Highfield RIB at the recent Miami International Boat Show.”
Lavigne adds: “What sets Tyler apart is his ability to adapt to modern marketing methods. With a focus on social media, AI, and digital marketing, Tyler is well-equipped to lead Highfield’s marketing strategy using the latest tools available.
“We look forward to the contributions he will bring to our team and the continued success of our brand.”
Earlier this year, Highfield Boats also reported it maintained its position as the leading supplier of RIBS in the US throughout 2023 and also gained 6 per cent market share in its competitive segment between Q3 2023 and Q3 2022, bringing its overall share of the inflatable to 27.3 per cent, according to an independent survey by Statistical Surveys Inc (SSI) based on new boat registrations.
