Mercury appoints new vice president, eSolutions

Mercury Marine has named Perissa Millender-Bailey as vice president and general manager, eSolutions.

Mercury is the marine engine division of Brunswick Corporation. The firm says in this new position on Mercury’s leadership team, Millender-Bailey will be responsible for leading the company’s electrification business and product development strategy.

Millender-Bailey joins Mercury following an 18-year career with Ford Motor Company, most recently serving as the company’s global technology strategy and planning director.

“Perissa is a visionary leader with a proven track record of success in electrification,” says Chris Drees, Mercury Marine president. “We will continue to invest in electrification and have found the right leader to execute on our vision to be the market leader in both conventional and electric marine propulsion.”

Millender-Bailey adds: “I’m thrilled to join the talented team at Mercury Marine and be part of shaping the future of electrification in marine propulsion. Mercury is a leading brand in the marine industry with a rich history of innovation, and I look forward to leading the development of products that will revolutionize the consumer experience and inspire boaters around the world.”

Millender-Bailey will also help advance Mercury’s Avator electric outboard strategy. The electric outboard concept was on display for the first time during the 2022 Miami International Boat Show and is progressing the company toward the formal release of electric outboard products later in 2022 and 2023.