Monterey Boats grows dealer network with Valhalla Yacht Sales / Viking Yachts
Monterey Boats has announced a new partnership with Valhalla Yacht Sales, the retail sales arm of Viking Yachts. As such, Valhalla becomes Monterey’s newest official dealer partner. It is part of Monterey’s expansion across markets, with strategic dealer growth seen as key.
Valhalla Yacht Sales will represent the full line of Monterey Boats’ performance and luxury vessels, delivering customer access and support throughout its regional footprint.
“We are thrilled to welcome Valhalla Yacht Sales and Viking Yachts into the Monterey Boats family,” says Charles Marshall, co-chairman of Monterey Boats. “Their reputation for excellence, customer-first approach, and deep roots in the boating community make them a perfect match for our growing dealer network.”
Valhalla Yacht Sales has a retail location in Riviera Beach, Florida, and two in New Jersey. The partnership is expected to strengthen both brands’ presence in core coastal markets and deliver more opportunities for consumers to experience Monterey’s award-winning models, including the recently celebrated Elite 30.
“Adding Monterey Boats to our lineup is a natural extension of our mission to provide boaters with exceptional options across a variety of lifestyles and needs,” says Ryan Higgins, general manager at Valhalla Yacht Sales. “Their product quality, design sophistication, and dealer support stood out immediately — and we’re excited to introduce our customers to everything Monterey has to offer.”
