New London boat showcase announced

A new boat event, Luxury London Afloat, will be hosted at London’s St. Katharine Docks and running 21-24 April 2022 with more than 30 craft on display.

Created by the British Marine team behind the Southampton International Boat Show, London Luxury Afloat will feature more than 30 sailing yachts, motorboats and superyachts from brands including Oyster, Sunseeker, Fairline and Azimut and will ‘promote the very best of luxurious yachting’.

Sean Robertson, sales director, Sunseeker International says: “Sunseeker is delighted to support this new luxury show based in the heart of London. The timing this spring couldn’t be better as thoughts turn to getting afloat this summer. We look forward to warmly welcoming both existing and prospective clients to this exciting new event.”

Richard Hadida, CEO and owner of Oyster says: “We are delighted to be back in the heart of London at St. Katharine Docks. It’s a very special venue for Oyster Yachts, and the perfect location to be launching the new Oyster 495, our luxury 50-foot bluewater cruiser. Kicking off our 495 world premiere at the London Luxury Afloat show, a premiere that visits cities across Europe and the US, is an honour, and even better knowing we’re in such good company.” 

Richard Cottrell, managing director at Global Yacht Sales, says: “As the new home of Global Yacht Sales in London, St. Katharine Dock will prove a most fitting backdrop to showcase the Azimut F53 and Azimut S6. We are very much looking forward to being back at a London-based show and bringing the very best of the luxury yacht market to the heart of the city.”

Lesley Robinson, British Marine CEO, says: “Our close support of those working within the high-end yacht market has led directly to the development of an event tailored particularly to prospective buyers in this sector. London Luxury Afloat will boost prospects at the start of the season and will invest in the longer-term development of the industry’s customer base.”

The new London boat show event will be held in the historic setting of St. Katharine Docks, alongside Tower Bridge. In addition to the on-water displays, there will be VIP hospitality experiences on offer and selective landside displays featuring smaller craft, products and services.

Richard Bates, managing director, Bates Wharf comments: “We are delighted to be returning to London to showcase Fairline at London Luxury Afloat. The show provides a perfect platform for potential buyers to view Fairline yachts, alongside some of the very best brands in the luxury motor superyacht sector.”

Robinson adds: “The UK’s thriving luxury yacht sector generates a significant percentage of the economic, employment and export earnings benefits within our £4bn, 38,000 employee industry. Success has a positive impact for manufacturers, their extensive supply chain networks, and allied support services.”

St. Katharine Docks is central London’s only marina and is located approximately 40 nautical miles up the Thames River, adjacent to the Tower of London. With many of London’s most famous tourist attractions within close proximity and having evolved into a thriving waterside community, St. Katharine Docks appeals to a diverse range of companies, affluent travellers and yacht owners, Londoners and visitors alike.