Online boat sales partnership boosts market growth
Online boat sales platform, Boats Group has renewed its multi-year partnership with marine retailer OneWater Marine.
Boats Group operates the online marketplaces for buying and selling boats, including Boat Trader, YachtWorld, and boats.com.
Bob Denison, president of Denison Yachting, a OneWater Marine company, along with Robert Long, vice president of marketing, have headed up the partnership. Denison and Long have been pivotal in aligning OneWater’s utilisation of Boats Group’s platforms. Their understanding of the evolving digital landscape and its role in the boat-buying experience reinforces why Boats Group remains a key partner.
“Denison Yachting is committed to delivering the best possible experience for boat buyers and sellers, and Boats Group continues to be the gold standard in online marketplaces,” says Denison. “This partnership ensures that our listings receive maximum visibility, connects us with active customers, and ultimately drives sales.”
Over the past two years, Boats Group says it has introduced significant innovations to improve the online shopping experience, with the aim of making it easier for consumers to browse listings, compare options, and make confident purchasing decisions.
“This partnership underscores our shared vision of innovation and growth in the boating industry,” says Andreas Madsen, CRO of Boats Group. “Bob Denison and the OneWater team understand the critical role we play in today’s market, and we are proud to be their trusted partner in delivering the tools and technology that accelerate their success.”
The renewed agreement between OneWater Marine and Boats Group solidifies their commitment to providing the best experience for boat buyers and sellers. As the industry evolves, this partnership will continue to drive visibility, engagement, and sales – ensuring OneWater Marine remains at the forefront of marine retail.
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