Pascoe International appoints new sales director
Pascoe International, the Swanwick-based maker of luxury superyacht tenders, has taken on Richard Booth (pictured) as its sales director.
Booth is tasked with leading Pascoe International’s new build and refit sales strategy, strengthening relationships with key stakeholders, and championing the company’s mission to provide the finest bespoke tenders for the world’s most iconic superyachts.
He comes with over a decade of experience in the superyacht industry, including working for Superyacht Tenders and Toys. Booth’s deep understanding of the luxury yacht sector and commitment to delivering tailored solutions for discerning clients, make him the perfect addition to Pascoe International’s management team, says the latter.
“We are thrilled to welcome Richard Booth to Pascoe International,” says Tom Southern, Pascoe International’s MD. “His passion for excellence, client-focused approach, and extensive experience in the superyacht tender market will play a crucial role in reinforcing our position as the market leader.”
During his time at Superyacht Tenders and Toys, Booth established himself as a trusted partner to yacht owners, captains, and project managers. His ability to navigate complex projects and deliver world-class results has earned him widespread recognition across the industry.
“I am honoured to join Pascoe International, a brand synonymous with quality, design, and innovation,” Booth says. “I look forward to working with the talented team here to deliver exceptional tenders that enhance the yachting experience for our clients.”
This appointment marks an exciting chapter for Pascoe International as the company continues to expand its portfolio of tenders and refit services.
