Premier Marinas continues relentless growth
East Cowes Marina is now part of Premier Marinas alongside the boatfolk portfolio
East Cowes Marina is now part of the Premier Marinas South Coast network. That’s been growing at quite a pace; Premier Marinas is the owner and operator of Sovereign Harbour (Eastbourne), Brighton, Chichester, Southsea, Port Solent, Trafalgar Wharf (Portsmouth Harbour), Gosport, Haslar (previously Boatfolk), Swanwick and Universal marinas on the Hamble, Noss on Dart, and Falmouth.
“We’ve seen at Haslar how quickly customers begin to feel the difference when a marina becomes part of a connected network, and that experience has shaped how we’re approaching East Cowes,” says Andrew Lewis, sales & marketing director. Premier Marinas swept-up Boatfolk in September last year (the latter operated a portfolio of 11 UK locations). “We’re focused on smooth delivery, clear communication and putting berth holders first at every stage.”
Integration of boatfolk marinas underway
The addition of East Cowes is part of Premier’s wider integration programme, with Weymouth, Portland and Deacons also set to complete their transition into its network ahead of the 2026 season.
“For berth holders at East Cowes, joining the Premier network is about getting more from their berth from day one,” says Lewis. “More places to cruise, more consistency when they arrive, and better value across the South Coast. Our job is to make that feel seamless, so customers can enjoy the benefits immediately without losing what they already love about their home marina.”
East Cowes Marina remains cherished local asset
“The marina remains a cherished local asset, and the team is ready to welcome the boating community for Cowes Week and the Round the Island Race in the same way we’ve always done,” says Mike Townshend, marina manager at East Cowes Marina.
“What’s been particularly reassuring is seeing how smoothly the transition worked for our colleagues at Haslar and how quickly customers began to feel the benefits. It feels like we have been given a clear blueprint for how we approach the change, putting our berth holders first and making sure they feel supported, informed and excited about what’s ahead.”
