Ribcraft announces new range of leisure RIBs

Ribcraft

British boat builder, Ribcraft, is launching a new range of high-end leisure RIBs and establishing a new global dealer network.

The new Ribcraft Leisure range initially comprises three RIB models; 3.5m, 5.85m and 9.5m. These new boats will be based on Ribcraft’s PRO-Series hulls but with a new level of luxury leisure features, deck layouts and fit-out.

Ribcraft, which is based in Yeovil, Somerset, says it is actively looking to recruit a number of new dealers across the globe to act as sales brokers for these new leisure RIBs.

“Whilst we are yet to publicly release the finer details about our new leisure boats, we are receiving extremely positive reactions when briefing potential new dealers,” says Ribcraft CEO, Toby Adams.

Following large government, military and securities contracts since the 1980s, Adams acquired Ribcraft UK in 2020, with a view to supporting the already substantially growing business.

“The design and specification of these new boats have been based directly on customer demand and feedback. They will benefit from the DNA of our professional boats but will boast a whole host of luxury finishing touches and we are really excited about bringing them to market this year.”

Ribcraft Leisure 950 Render_5
Ribcraft Leisure 950

Ribcraft Leisure’s dealer expansion and launch will be spearheaded by its new global leisure sales manager, Olly Stevens, who has a proven track record of business development within the marine industry.

Commenting on this exciting new initiative, Stevens says: “These new high-end adventure-ready leisure RIBs will be a fantastic addition to any boat dealer or broker’s portfolio. I look forward to having positive discussions with a number of potential new retail partners over the coming weeks and would welcome further enquiries.”

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This article was written and/or edited by the UK-based MIN team.