Immersive event in London increases Sanlorenzo’s exposure in the UK

Following the conclusion of its two-week immersive experience at St Katharine Docks, London, Sanlorenzo Yachts UK says it is delighted with the reception that the Italian yacht brand has received in the UK capital.

“Our aim was to increase the exposure of the Sanlorenzo brand in the UK and expand its reach beyond the boating community,” says Nick Hatfield, sales manager at Sanlorenzo Yachts UK.

“We’re thrilled with how our immersive experience has been received, with attendees including current clients, prospective owners, brokers and members of the marine and luxury lifestyle press.

“The series of social and networking events we’ve hosted with partners from across the finance and aviation sectors, including Coutts, Close Brothers, Investec and Jetfly, has boosted the overall reach so that Sanlorenzo is now firmly on the map in the UK across both the yachting and UHNW communities.”

Central to the immersive experience, which ran from 11-24 March 2024, was the opportunity to get onboard and explore a brand new 28-metre Sanlorenzo SL90A. Built by Sanlorenzo Yachts in Ameglia, Italy, this yacht has an asymmetric hull design — from which it takes its model name — and can accommodate up to eight guests in four staterooms, each with its own ensuite bathroom.

“The SL90A is a stunning example of what we can build together,” says Hatfield. “To truly understand the almost limitless customisation capabilities and how the shipyard creates made-to-measure yachts that reflect the individual personalities of their owners, you need to physically experience one.

“Our event has allowed us to take people around a yacht that embodies the shipyard’s values and educate them on the difference between being a yacht owner and being an owner of a Sanlorenzo. It’s also allowed us to speak to people who may not have previously considered a yacht, and introduce them to the possibility of creating their own one-of-a-kind floating home from home.

“Through our immersive event, we’ve achieved our primary objective of increasing awareness of this remarkable brand in the UK, as well as highlighting how we make the brand more easily accessible, working closely with our customers throughout the entire process of bringing to life their dream yacht, encompassing their lifestyle and entertainment requirements.”

Designed by renowned naval architect Bernado Zuccon and built by Sanlorenzo Yacht at its Ameglia base on the Ligurian coast of Italy, the SL90A is available now, in time for the Mediterranean season.

This yacht is currently on its way from London to Sanlorenzo Yachts UK’s base on the River Hamble at Swanwick, Southampton, where it can be viewed by appointment.