Sunreef introduces new Asia Pacific director
Sunreef Yachts has appointed Nina Lee Boudoul as director for the Asia Pacific region. While Boudoul has been in the role for several months, the Polish boatbuilder formally revealed the appointment recently.
Boudoul, who is originally from China and now a citizen of New Zealand, holds a degree in international business from Auckland University of Technology. Her early career was in media before she moved into the luxury yachting sector.
Boudoul joined Sunreef’s Dubai office in January 2024. Her initial responsibilities focused on China, later expanding to cover the wider Asia Pacific region. In November 2024, she oversaw the launch of the first Sunreef Eco Club in Fuzhou, China.
In a statement confirming her appointment, Sunreef says Boudoul plans to establish nine Sunreef Clubs across the Asia Pacific region by 2027. The firm says these clubs are intended to support brand awareness, partnership-building and engagement with sustainable practices.
Sunreef adds that Boudoul “emphasises the importance of aligning with local cultures and fostering deep community ties to unlock the region’s vast yachting potential.”
In December, Sunreef Yachts appointed Liza Kharoubi Echenique as its US executive director. Based in Miami, Florida, Echenique will manage operations in the US market, focusing on areas such as sales and strategic initiatives to strengthen the company’s presence in the region.
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