Sunseeker appoints new distributor in the Middle East

Sunseeker has appointed a new distributor in the Middle East. Trading under the name Sunseeker Gulf, the company will exclusively represent the British motor yacht builder in the region.

Sunseeker has been supplying new yachts to customers in the Middle East market for over 20 years. The appointment of Sunseeker Gulf, with its head office based in Dubai, will allow the boatbuilder to develop its presence in the UAE, Kuwait, Qatar, Saudi Arabia, Oman and Bahrain. It’s said that it will also enhance a global development strategy by allowing Sunseeker to participate in regional events and lead-generation activities.

“We are delighted to unveil Sunseeker Gulf as our new distributor in this critical market,” says Douglas Culverwell, Sunseeker’s director of distributor development. “Their strength and expertise will offer exceptional customer service and ample opportunity to develop our presence in the region.”

Sunseeker Gulf will debut at Dubai Yacht Show 2023 with a line-up of luxury motor yachts.

Sunseeker Gulf is part of the Bush & Noble group, which was established in 2012 by co-founders John Bush and Brett Noble. It is an experienced yacht company, offering a consultancy service focused on providing owners with advice and guidance on any aspect of building, buying, selling or owning a yacht, together with a brokerage division to facilitate the purchase and sale of vessels worldwide.

“We are incredibly proud to embark on a new venture with Sunseeker,” comments Bush. “Representing an iconic brand in a growing market will enable us to develop our business in the Middle East. We are very excited to present the incomparable quality found in Sunseeker’s yachts. As true leaders in yacht design and innovation, this is an exceptional new offering to the Middle East market which sees us represent one of the most prestigious yacht brands in the world today.”

Sean Robertson, sales and marketing director at Sunseeker, adds: “Our new alliance with Sunseeker Gulf will offer the market direct and unprecedented access to the entire Sunseeker range. Yachts ranging from 55 to 160 feet will offer prospective customers a diverse portfolio of luxury motor yachts, from the all-new and incredibly exciting Superhawk 55 to the magnificent 100 Yacht and recently launched Ocean range.”