Freedom Boat Club continues to expand in Australia with first Tasmania location
Part of the Brunswick Corporation, Freedom Boat Club has announced plans to open its first Tasmanian location in 2026....
Brunswick Group
Read all the latest Brunswick news and from all its sixty-plus companies. New products, strategies, plans and acquisitions.
Companies under the Brunswick Corporation are split between marine propulsion parts, accessories, distribution, and technology, boats and service, digital and shared-access businesses.
They include Mercury Marine, Mercury Racing, MerCruiser, Lowrance, Simrad, B&G, Mastervolt, Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft, Quicksilver, Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses.
The company is headquartered in the USA and has more than 17,000 employees operating in 25 countries.
Twin Vee PowerCats partnership with Mercury Marine a ‘strategic growth catalyst’
Twin Vee PowerCats is positioning its premium monohull brand, Bahama Boat Works, for its next stage of growth through...
Navan T30 makes global debut at boot Düsseldorf 2026
Navan Boats has presented the Navan T30 at boot Düsseldorf 2026, marking the first model in a planned new...
CES 2026: Brunswick unveils largest-ever marine technology showcase
Article updated 9 January 2026. Brunswick Corporation has returned to the 2026 Consumer Electronics Show in Las Vegas with...
‘No legacy constraints’: How Navico plans to reinvent boating with AI
“You know the reason the likes of a Tesla or a Lucid has been successful in automotive? It’s because...
Mercury Marine announces new supply agreements with Saxdor and Axopar
Mercury Marine has signed two new five-year exclusive supply agreements with Finnish boatbuilders Axopar Boats and Saxdor Yachts. The...
Freedom Boat Club to open new Sydney South location in 2026
Freedom Boat Club, part of Brunswick Corporation and recognised as the world’s largest boat club network, has announced plans...
Freedom Boat Club wins accolade as global demand for shared boating rises
Freedom Boat Club’s international expansion strategy has been recognised with its inclusion in Entrepreneur magazine’s 2025 Top Global Franchises...
Smarter fishing as Simrad integrates FishCast forecasts into helm displays
Finding fish just got a lot simpler. Simrad Marine Electronics has launched FishCast powered by ROFFS, an on-screen forecasting...
Safety alert issued for Mercury Marine outboards
The UK’s Office for Product Safety and Standards (OPSS) has issued a safety alert for two Mercury Marine outboard...
Brunswick reports 6.8% Q3 sales increase
Brunswick Corporation has reported its financial results for the third quarter of 2025. The company recorded consolidated net sales...
