Twin Vee reveals “aggressive” digital strategy to streamline boat sales
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Powerboat manufacturer and distributor, Twin Vee PowerCats, has announced an “aggressive digital transformation strategy” aimed at changing how boats are sold, purchased, traded and valued.
“The first step in our strategy is transitioning all aspects of our boat sales marketplace to Twin Vee’s proprietary servers,” says Joseph Visconti, CEO and president of Twin Vee PowerCats Co. “By bringing marketplace operations online, buyers and sellers gain full access over the data, user experience, and marketing insights necessary to help maximise and optimise the customer experience.”
The news comes just two weeks after Twin Vee acquired BoatsForSale.com and YachtsForSale.com, together the third-largest online boat marketplace in the United States, with over 42,000 unique listings.
In September 2024, Twin Vee PowerCats revealed details of its new Pro-Direct Platform, a digital boat-buying platform based on concepts used in the automotive industry.
The Florida-based firm says the new strategy focuses on integrating new technology to optimise the customer experience for marine dealers, OEMs and individual boat owners.
The company is assembling a team of web experts, led by chief information officer Tom Huffman, to establish the new initiative. Twin Vee says its plans include an AI-powered platform with advanced filtering, AI-driven recommendations, and a mobile-first user experience.
As announced earlier this year, the company also plans to accept Bitcoin for the purchase of Twin Vee and AquaSport power sport boats. “The increasing use and growing legitimacy of cryptocurrency as a payment method has inspired us to offer this financial option,” says Visconti.
Once Twin Vee’s digital infrastructure is in place, the company intends to launch a lead-generation platform for boat dealers. The platform is expected to utilise AI-driven analytics and SEO strategies to generate leads, while also offering data insights to assist dealers in converting leads into sales.
“For decades, entrenched players in the boating industry have controlled the marketplace, stifling innovation while overcharging manufacturers and dealers. Twin Vee is here to disrupt their business model and give Twin Vee dealers an undeniable competitive edge,” says Visconti.
The company views this initiative as a step towards reshaping how boats are marketed and sold. “Investors looking for a company that is not just keeping up with the future, but actively building it, should take notice,” says Visconti.
The shift in strategy comes after Twin Vee reported a significant decline in third-quarter revenues in Q3 2024. The firm saw revenues fall 64 per cent to $2.9m in Q3 2024, down from $8.1m in the same period in the previous year.
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