Will AI superyacht charter tool transform bookings for Y.CO?
Y.CO is employing AI to enhance how customers discover yachts, destinations and on-water experiences online. The company is rolling out Charter AI, an intelligent new feature accessible from the website’s header navigation bar that helps users explore Y.CO’s database of yachts and on-water experiences ‘through natural conversation rather than traditional browsing or keyword search’.
The release marks the latest enhancement to the Y.CO website following its 2024 relaunch and reflects the company’s continued investment in providing a seamless, future-focused client experience.
The Charter AI tool is designed to select relevant options while also offering broader inspiration, from suggested itineraries to seasonal destination ideas.
“Charter AI represents an important step in our mission to enhance and personalise the online experience for every client,” says Ines Richiero, Y.CO’s head of digital marketing. “Following our 2024 site relaunch, we’ve continued to invest in new features that benefit our clients and keep us at the forefront of innovation in yachting.”
According to the company, Charter AI is designed to open up possibilities that may not surface through traditional browsing – from yachts that suit group preferences to destinations aligned with season, style or mood, helping clients explore the breadth of what’s possible without needing to know exactly where to begin. Once an enquiry is made, a Y.CO charter specialist continues the journey.
