Yamaha names director of external affairs
Martin Peters has been named as Yamaha’s director of marine external affairs. With the new role comes official responsibilities for marine sustainability and regulatory affairs in addition to government relations and communications.
“Yamaha remains dedicated to sustainability, and as director of marine external affairs, Martin will help lead the effort to reduce the carbon footprint of the US Marine Business Unit,” says Ben Speciale, president of Yamaha’s US Marine Business Unit. “Under his leadership, Yamaha will also fight to protect our customers’ rights to access healthy fisheries and enjoy clean air and water for decades to come.”
Peters will continue to manage the Yamaha Marine communications and video teams.
In addition to communications and advocacy, the Marine External Affairs Division includes all Yamaha Rightwaters initiatives. Introduced in the United States in 2019, Yamaha Rightwaters is an international sustainability programme designed to support marine habitat protection, management and restoration through education, scientific research and partnerships.
