Yamaha owned boating brands go virtual

A virtual day boat attached to a virtual pontoon

All models from the Yamaha owned Buster, Yamarin, and Cross boat brands can now be explored in a new virtual environment. 

The Finnish manufacturer Inha Works Ltd has launched a digital boat showroom displaying more than 40 models from the three brands that can be visited using a computer, mobile device or virtual headset.

“We want to offer potential boat buyers the chance to get to know all our boats at their leisure in advance, regardless of time or place. We believe that users will find this service both useful and fun,” says Artturi Niittynen, director of sales and marketing at Inha Works.

The boats can be viewed in 360 degrees by rotating in all directions, both inside and out. 

Designed to be rigged with Yamaha outboard engines, the fleet of 25 Buster aluminium boats, nine Yamarin boats and nine Cross boats is on show along virtual pontoons.

The company says the virtual environments aim to enable customers to familiarise themselves with the model and its features, including the appropriate Yamaha outboard for the model and experience what it is like to be onboard. Dealers can also use the 3D views to present the boat models in their showrooms.

“In the virtual worlds, the boats are already in the water, so they can be viewed as if standing on the pier from the front, side and above, as well as from inside the cabin. Because the boats are in their actual environment, the impression matches reality as closely as possible,” says Niittynen.

Customers can move along the virtual pontoons by clicking the mouse or tapping on the touchscreen, while the i-symbol provides more detailed information about each boat.

“The idea of offering these virtual worlds started with tools that we use internally to present and research new boat concepts. It was a natural move to extend the interactive presentation format for use by our dealers and customers,” Niittynen explains.

The first versions of the Buster, Yamarin and Cross virtual worlds are now available. 

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