Yamaha US names new vice president of Marine Business Unit

Yamaha US Marine Business Unit has appointed Mark Tracy to the role of vice president. In his new position, Tracy will continue to oversee Yamaha Marine power sales and marketing teams, with the added responsibility of the marine customer experience (marine service) team.

“Mark continues to play a key role in defining our outboard motor go-to-market strategy and positioning our brand as one of the best and most reliable in the industry. His tenure with Yamaha includes strong growth and sales success,” said Ben Speciale, President, Yamaha US Marine Business Unit.

A 25-year veteran of Yamaha Motor Corporation, Tracy most recently held the title of general manager of sales and marketing for Yamaha’s Marine Engine Systems Company, overseeing all sales and marketing for outboard and related systems and products in the US.

Additionally, Tracy served as division manager, a role in which he was responsible for managing the relationships with Yamaha’s 120 independent boat builder partners. He also held the positions of district marketing manager for the southwestern region of the US, and district marketing manager for the east coast of Florida, one of Yamaha’s largest volume territories.

In November 2001, Tracy became the Eastern Regional Manager for the Dealer Sales Group where he was responsible for managing nine District Marketing Managers and all dealer activities along the Eastern Seaboard. During that time, his team won the Yamaha Region of the Year award twice.

Prior to joining Yamaha in 1998, Tracy spent five years working as a technician, sales manager and general manager for a marine dealership in West Palm Beach, Florida.