Yatco forms partnership with Relevance Yacht

Online multiple listings service (MLS), Yatco has partnered with Relevance Yacht, a yacht digital marketing and PR agency. The companies say the partnership will allow them to provide expertise and insights into the digital arena for the yachting industry.

According to Yatco, the company supports more than 2,000 professional yacht brokers and facilitates over $5 billion a year in sold vessel transactions through its proprietary BOSS (Back Office Software Solution).

From its offices in Monaco and the UK, Relevance Yacht designs and builds high-performance websites, as well as creates 360° digital campaigns. The company has a large portfolio of clients including global yacht brokerages, shipyards, yacht crew recruitment agencies, yacht insurance businesses, and providers of specialist yacht technology.

Working with Yatco, Relevance Yacht will assist clients in need of yacht MLS integration on their website, as well as other technical solutions, while Yatco will benefit from Relevance’s industry insights and digital intelligence.

“We are proud to announce our partnership with the wonderful team at Relevance Yacht,” says Steven Myers, CEO and founder of Yatco. “This collaboration reaffirms our commitment to leading the industry digitally by providing our professional members with the knowledge and tools they need to succeed.”

Both companies will also benefit from a shared content-driven relationship to develop and publish articles on their respective digital platforms. These articles will draw on the latest data from Yatco’s software and Relevance Yacht’s market intelligence in the yachting industry.

“After working with Yatco’s yacht MLS for many many years, as a successful integration for our broker website builds, we are delighted to enter into a more serious partnership with Yatco,” says Rumble Romagnoli, Relevance Yacht’s founder and president. “As the yacht marketing specialist, Relevance Yacht endeavours to build a network and strong partnerships that will allow us to better serve our yachting clients.”