Yessss appoints new CEO

Marine business and marketing consultancy firm Yessss has announced the appointment of Chris Baird as joint CEO alongside Nona Pedersen.

Baird brings 30 years of marine industry experience to Yessss, which includes founding FUSION Electronics Australia.

In his new role, Baird will focus on building a marine business brokerage division to help companies in the industry achieve their goals more quickly, be more visible and entice potential partners or acquirers.

“I am very excited to join Yessss and work with the team to help marine businesses achieve their goals,” says Baird. “I’m confident that my hard-earned expertise will help take the company to the next level. At Yessss, I hope to remind the industry that we should reflect our customers, who love boating and the enjoyment it brings. Our goal at Yessss is to be a faithful supporter of the entire industry.”

Nona Pedersen, joint CEO of Yessss, comments: “We are delighted to welcome Chris to the Yessss family. We expanded our team substantially with staff in graphic design, digital marketing and customer support, all with significant marine experience. Chris’s extensive experience in the marine industry and proven track record of success make him another invaluable addition to the company. With his help, we look forward to enhancing (or expanding) our top-tier marketing and business consultancy services to our clients.”

Launched in March (2023) by Pedersen Yessss describes itself as being ‘dedicated to helping small- to medium-sized businesses thrive through fast and effective growth.’