Ancasta reports record autumn show sales and expands European footprint

Ancasta has reported record sales from this year’s autumn boat shows, with combined transactions exceeding €20m (£17m) from the Cannes Yachting Festival and Southampton International Boat Show.
The European yacht sales and service group said the results represent its most successful September on record, despite ongoing challenges in the leisure marine sector.
Stuart Brotherton, sales network director at Ancasta, says: “The market overall remains relatively tough, but by covering most sectors we’re able to provide solutions to a much wider client base. After a relatively difficult summer owing to world events, these boat shows delivered really encouraging results. This performance represents a 300 per cent increase in sales compared to the same period last year, achieved across the full breadth of our portfolio.”
The increase spans Ancasta’s portfolio, which includes Prestige, Beneteau Power and Sail, Lagoon Catamarans, and Sanlorenzo and Bluegame through Sanlorenzo Yachts UK, part of the Ancasta Group. Brotherton attributes the results to the company’s “holistic approach to yachting, supported by a highly professional and experienced team”, which he says has helped convert interest into confirmed orders.

Ancasta is now advancing a strategic expansion plan. Recruitment is underway across its 22 offices, alongside efforts to expand its franchise network in the UK and Europe. The firm says the expansion aims to strengthen its presence in key markets and improve service and aftersales support for clients worldwide.
“We have built a strong position across Europe through our multi-brand approach and extensive network, and we’re determined to build on that further,” Brotherton adds. “We’re actively pursuing new franchise opportunities in several markets, including Greece, Turkey, Montenegro, Portugal and Italy.”
Brunswick Corporation also recorded significant sales growth and market share gains at the 2025 Cannes Yachting Festival. The firm reported nearly double the number of boats sold compared to the 2024 event, led by Navan, Boston Whaler and Sea Ray.
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