Buying marine B2B advertising? The questions marketers should be asking
For marine marketers buying advertising on a B2B media platform can feel deceptively simple. A publisher sends over a...
![]() | Zella Compton- managing editorLinkedIn |
Zella Compton is the managing editor of Marine Industry News. Zella is a journalist and author specialising in marine news, maritime news, and marine business news.
Initially Zella specialised in the building industry (Hamerville Media Group), before editing trade and consumer titles for various publishing houses. She wrote a weekly column for the Portsmouth News for 14 years and has been extensively published in national press including The Times. Zella became managing editor of MIN in 2019.
For marine marketers buying advertising on a B2B media platform can feel deceptively simple. A publisher sends over a...
Baglietto has launched the first hull in its new FAST50 series, marking a significant evolution of the Italian builder’s...
Marine surveillance specialist Iris Innovations is expanding its reach across Australia and New Zealand after signing an exclusive distribution...
Dometic has extended its climate control portfolio with a system designed to bring rooftop-style efficiency into demanding marine environments....
There are yacht launches, and then there are moments that signal a brand’s next chapter. The first Itama 70...
The Royal College of Art (RCA) is launching a design initiative that’s looking to enhance maritime safety in small...
When visibility drops to near zero, the difference between delay and detection can define the outcome of a mission....
Ahead of releasing its official results, Princess Yachts says it has completed its operational turnaround programme ahead of plan....
Leisure marine may be attracting a younger audience, but whether that translates into sustained ownership growth is far less...
Turning an extreme emergency into a manageable situation is the ambition behind a new marine safety system from Italian...
For years there has been a familiar argument in marine media buying. If a company wanted international authority, senior...