Marine B2B advertising is changing, campaigns now matter more than ever
For years, marine industry advertising followed a familiar formula. A company booked a print advert in a trade title,...
![]() | Zella Compton- managing editorLinkedIn |
Zella Compton is the managing editor of Marine Industry News. Zella is a journalist and author specialising in marine news, maritime news, and marine business news.
Initially Zella specialised in the building industry (Hamerville Media Group), before editing trade and consumer titles for various publishing houses. She wrote a weekly column for the Portsmouth News for 14 years and has been extensively published in national press including The Times. Zella became managing editor of MIN in 2019.
For years, marine industry advertising followed a familiar formula. A company booked a print advert in a trade title,...
What sailing gear genuinely earns a place onboard? From safety kit and electronics to insurers and customer service, sailors...
For all the industry discussion around digital lead generation and changing customer behaviour, boat shows remain a central sales...
UK motorboat demand is being reshaped by a stronger focus on safety, onboard movement and ease of handling, particularly...
Small and medium-sized enterprise (SMEs) marine businesses are building flexible workforce networks centred on apprenticeships, subcontractor partnerships and multi-skilled...
Oyster Yachts is preparing to end production activity at its Southampton Saxon Wharf facility by the end of 2026,...
Sunseeker has agreed to pay a fine of $200,000, and to implement a compliance plan, among other penalties, says...
A significant consolidation is reshaping the synthetic decking sector as Flexiteek International brings its Danish distributor, Flexiteek Denmark, directly...
“People have forgotten what a boat should feel like,” says SE Yachts director Simon Rosier. For him, a shift...
French boat support and cradling manufacturer Nautipark says its first appearance at Seawork this June is part of a...
With the opening of a new production facility in Casarza Ligure, Frigomar says it has significantly expanded its operational...