Baltic Lifejackets collaborates with Bamse Bear

Baltic Lifejackets Sweden is now licensed to use ‘the world’s strongest and kindest bear’ and has announced the launch of a new special edition children’s lifejacket – Bamse.

The company’s Skipper lifejacket is now available featuring the Swedish cartoon character Bamse and his friends on their adventures onboard their sailing boat Ida.

Bamse was created by Rune Andréasson. The first Bamse magazine was published in 1973 and currently has 100,000 readers (4-8yrs) every three weeks.

The lifejacket is a fully certified and meets all requirements for safety, functionality, and visibility, says Baltic. The extra supportive collar keeps the airways clear above the water surface.

“We are really looking forward to this collaboration with Bamse and Story House Egmont. Bamse is a positive role model and has a strong profile in health, safety and education that goes hand in hand with our philosophy around safety,” says Johan Lövqvist, CEO of Baltic Safety Products.

“It feels very fun and inspiring to be able to contribute to the use of such a vital product as the Baltic lifejacket. As with all our Bamse partnerships, we have high ambitions and see good opportunities for the collaboration with Baltic to be both long-lasting and strong,” says Mattias Mickelsson, responsible for Bamse licensing collaborations at Story House Egmont.

The Bamse Bear Lifejacket is available in sizes; 3-10, 10-20 and 15-30 kg.