Watch MIN’s Women in Marine seminar, presented by Karen Dickens
The second of Marine Industry News‘ online Women in Marine seminars is now available to view.
In it Karen Dickens, chairman & CEO Comitti Boats UK & Caribbean, explores the concept of flexing business muscles to gain long-term resilience.
“The only way to survive is by changing holistically as a company,” Dickens says, “as the pandemic has been so unpredictable.”
Dickens addresses the positive opportunities that new working patterns have developed, like staff working remotely.
“Companies must look after emotional well-being of staff and assess what they can deliver rather than the hours that they work,” she says.
During the seminar, Dickens details how she plans for every challenge, whether economical, political or environmental and talks through the process she’s been through to adapt her company’s core offering.
“Getting into something new is much harder than expanding current offering,” Dickens says. She’s explored current trends and is moving her business model to yacht charter as well as sale, together with hampers as part of Your Bespoke Collection.
“People are here for two-week staycations,” she says and details how that will increase the UK charter market, instead of boat hire happening primarily in warmer climates.
Free attendance at this Women in Marine event was made possible by the kind sponsorship of Barton Marine.
“Barton Marine is proud to co-sponsor the Women in Marine Series presented by Marine Industry News. This event featured the inspiring Karen Dickins of Committi Boats, who took us on a brief journey through her multiple career experiences, leading her to create a brokerage for the sleek Italian range of Committi Boats,” says Suzanne Blaustone, from Barton Marine. “Her business mantra is to embrace change, maintain resilience by keeping a positive, futuristic mindset, while building on evolving needs of existing customers, and focusing on building business partnerships with those who share your passions and goals for the future.”