Change of ownership for RS Sailing Sweden
RS Sailing Sweden finds itself in new hands with a new location. New owners Björn Wärnberg and Magnus Robertsson say the company will remain on the west coast of Sweden, however it’ll be run from the coastal village of Ljungskile rather than Gothenburg. This new location is in the heart of a fantastic sailing area and the showroom is only a stone’s throw from the sea, enabling test sailing and fun events for existing and future customers.
The pair take over from Christer Båth, one of RS Sailing’s longest-serving national dealers and an integral part of Swedish sailing. Båth, who just turned 80, will continue as an ambassador for RS Sailing Sweden.
The new team will be exhibiting at Båtmässan Göteborg Boat Show, 3-11 February 2024.
“As we thank Christer for his never-ending commitment to sailing, we also welcome this next phase of RS Sailing Sweden. Björn and Magnus will continue to retain our small-business personal style while delivering world-class products,” says Michiel Geerling, commercial director of RS Sailing.
RS Sailing Sweden will continue to supply and distribute the wide range of RS boats, which are used by sailing schools, recreational sailors and elite-level racing.
Key events in Sweden this year include the RS Aero Youth World Championship in Marstrand, 12-17 August 2024. Across the pond, RS Sailing will also be at RS Fest Miami (from 30 March to 1 April 2024) as it launches the first major multi-class RS Sailing event in North America. The three-day RS Fest Miami regatta takes place at Coconut Grove Sailing Club.
In particular, the RS Feva is a popular RS model, following the growth of the Swedish class and its acclaimed Swedish Youth RS Feva Sprint Cup. RS Förbundet was awarded ‘Class Association of the Year’ at the Swedish Sailing Association Annual Conference 2023, notably for its sustainability and accessibility initiatives around Sprint Cup series.
RS Sailing Sweden will continue to work closely with RS Class Associations to support regattas. These include both championships in Sweden and worldwide events.
“We thank Christer Bath for his wonderful collaboration in the past years. We hope to continue seeing Christer’s tough resistance out on the water. We look forward to new collaboration with Björn Wärnberg and Magnus Robertsson’s team for the coming years,” says Susanne Borgenstierna, Swedish RS Class Association, RS Förbundet.
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