Cyclops Marine changes trading name to Cyclops Global as business diversifies

Cyclops Marine is changing its trading company name to Cyclops Global as the business expands beyond its marine roots into utilities and fitness technology.

Cyclops Marine will continue as a brand alongside Cyclops Utilities and Cyclops Workout.

The company says the change reflects its growth, international expansion and diversification into new sectors.

Cyclops Utilities has expanded into personal safety and infrastructure management for distribution network operators, developing remote monitoring technology and software for customers internationally. Meanwhile, Cyclops Workout is developing load-sensing technology for fitness equipment manufacturers and gym operators, with the aim of providing data that can be used to improve business intelligence and equipment performance.

The move will not affect Cyclops Marine’s existing customers or partners. The company says its marine customers will continue to work with the same team, account managers and support staff, with the change primarily affecting administrative documentation and the company’s terms and conditions.

Cyclops Marine is based at Port Solent in Portsmouth. The business has built its marine operation around wireless load-sensing technology, with products including smarttune and smartlink providing real-time data on loads across sailing yachts and superyachts.

Its technology is used to help sailors optimise rig settings and monitor loads, while its systems have also expanded into data-led applications such as rig fatigue monitoring and preventative maintenance. The company’s move into utilities and fitness follows an effort to apply its core load-sensing technology beyond sailing, with the wider business now positioning itself around sensor and data technology rather than marine applications alone.

Cyclops says the Cyclops Marine brand will continue to operate under the new Cyclops Global structure, with no changes to its customer-facing team or service.

The company is led by Ian ‘Chips’ Howarth.

“It’s a really exciting time for the business,” says Adam Cockerill, head of marine and utilities. “We’re cementing our position in the future of boat ownership from a safety and performance standpoint – educating everyone from OEMs to end users on the critical importance of rig fatigue monitoring. At the same time, we’re expanding our distribution network and collaborating with like-minded businesses to ensure their products are smart and future-proofed.

“In the workout sector, we’re positioning ourselves as the future of workout cable machinery, engaging both OEM manufacturers and gym owners while transforming the lifting experience for end users through gamification.

“In the utilities sector, we’re expanding our distribution network across multiple continents. Our primary focus is improving load monitoring using our leading sensors – originally designed for the harshest marine environments – and driving down overall project costs through our remote monitoring software.”

Cockerill says that it’s been a “a very natural transition” for the business, “particularly into utilities, as it shares so many operational features with the marine sector. Meanwhile, our workout pulley product was a standalone project driven by our CTO after identifying a clear gap in the market.”

He adds: “There’s a real sense of pride and achievement in seeing all the hard work from our team pay off. Above all, though, the overriding feeling is pure excitement – this is really just the beginning of what’s possible with load monitoring, regardless of the division.”