Freedom Boat Club opens second UK location

Freedom Boat Club is opening a new location at Hythe Marina Village in Southampton, on the UK’s south coast. The new location is Freedom’s second company-owned location in the UK.

US-based Freedom Boat Club, a business unit of Brunswick Corporation, is the world’s largest members-only boat club, with over 300 locations across the US, Canada and Europe. Freedom says its new location provides easy access to the Solent, one of the most desirable boating destinations in the UK, and is part of the club’s strategy for continued expansion across Europe.

To help spread awareness of its shared access boating concept and new Southampton location, Freedom is exhibiting for the first time at the ongoing BoatLife Live event at the NEC in Birmingham, which runs until February 20, 2022.

“After initially launching in the UK 10 months ago in Portsmouth, we’re thrilled to be adding our second location as we look to expand our UK footprint,” said Jason Worthy, vice president of boating services, EMEA. “This growth reflects the positive response from the market and the excitement from consumers to explore some of the most desirable boating locations in our region through Freedom’s shared access boating concept.”

Image courtesy of Freedom Boat Club

Hythe Marina Village is part of the MDL Marinas group. Freedom says its new location will provide additional access to the Solent for existing members and allow Freedom to reach new customers from a broader demographic throughout the region.

“We’re thrilled to welcome Freedom Boat Club to our Hythe Marina Village and its bustling boating community,” says Tim Mayer, sales and marketing director at MDL. “Freedom has chosen a superb location, with quick and easy access to Southampton Water and the Solent, ideal for their members to explore this fantastic area. We look forward to growing our partnership and providing their members with an exceptional experience together.

“At Freedom, we pride ourselves on delivering exceptional membership experiences and we look forward to not only providing our existing members new boating locations throughout the region, but also reaching new members throughout the Southampton area,” continues Worthy. “The new location is planned to open for the 2022 boating season with new boats being added to the fleet to support the expansion.

Membership sales are currently underway and new members can learn more while attending BoatLife this weekend (booth #C69) or by visiting the Freedom Boat Club website.

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