Gwyneth Paltrow’s goop partners with Celebrity Cruises

Gwyneth Paltrow’s lifestyle brand, goop, is heading to sea this autumn after cruises were previously delayed due to the covid pandemic. 

Celebrity Cruises and goop announced there will be a series of four Caribbean sailings beginning in October.

The cruises will sail from Florida with some of goop’s favoured practitioners on board.

The two company’s partnership was first announced in January 2020. In April 2021, goop’s founder and CEO Gwyneth Paltrow was announced as Celebrity Cruises‘ well-being advisor. 

According to the announcement, goop practitioners and experts will lead ‘exclusive programming, including workouts and mindfulness sessions with a goal of enriching guests’ collective well-being while aboard’.

“As our guests have returned to travel, they’ve expressed how sailing has been a source of healing for them after a very challenging year,” says Celebrity Cruises’ president and CEO Lisa Lutoff-Perlo. “Nowhere else can guests experience this powerful confluence of the serenity of the sea with physical and emotional wellness.”  

Kiki Koroshetz, goop’s senior wellness director and contributor to Celebrity’s women in wellness group adds: “We look forward to sharing the wisdom of an incredible group of teachers with Celebrity Cruises’ guests.”