Highfield Boats opens new warehouse
Highfield Boats has opened a new warehouse and rigging facility in Cadillac, Michigan. The company has also made a series of new appointments and partnerships to aid its North American expansion.
The new 50,000 sqft warehouse is already operational with deliveries set to commence this month. The move follows Highfield Boats’ recent expansion of its US dealer network.
“We are thrilled to take advantage of this opportunity to open a centrally located US facility,” says Christophe Lavigne, president of Highfield Boats USA. “Our large-boat business in North America has been growing rapidly, and this substantial investment in real estate, personnel, and equipment is a testament to our commitment to supporting that growth.
“In 2022 and 2023, sales of our large units (boats over 20 feet) have more than quadrupled and this expansion is dedicated to supporting and expanding on this success. We have assembled a team of industry veterans with over 200 years of combined experience in the marine business to staff the facility and drive this initiative forward.”
Highfield Boats has also formed partnerships with a boat trailer supplier, specialised transportation service and two major wholesale lenders, enabling it to offer enhanced finance programs and financial support to its dealers and partners.
For the upcoming 2024 model year, Highfield is set to introduce a series of innovative new models. This includes an expanded line of Sport RIBS and the launch of a new series of electric boats.
“Highfield Boats, in collaboration with our partners, is fully committed to providing unparalleled support to our dealer network, customers, and expanding our presence throughout North America,” says Lavigne.
