Highfield Boats partners with Italian RIB brand
Rigid inflatable boat (RIB) builder Highfield Boats has announced a partnership with Italian luxury RIB brand Nuova Jolly, forming Nuova Jolly North America, LLC.
The new partnership will launch at the 2023 Fort Lauderdale International Boat Show (FLIBS), 25-29 October 2023 with the US debut of the Nuova Jolly’s model Prince 33 CC
“We are excited to represent the Nuova Jolly line of high-end performance RIBs from 28 to 50 feet in the US, Canada and Mexico,” says Christophe Lavigne, president, Highfield Boats USA and Nuova Jolly North America.
“These large, high-quality RIBs – many of which offer cruising accommodations as well as luxury outdoor living spaces – make the perfect complement to the Highfield line of aluminum-hull RIBs and tenders from 6 to 29 feet.”
Lavigne also announced the appointment of Jean-Côme Mazière as vice president of sales & marketing for Nuova Jolly North America. He says: “Jean-Côme, whose fields of expertise include engineering and global sales and business development, makes a strong addition to our team as we re-launch Nuova Jolly in North America and build a customer-centric dealer network for the brand.”
The Prince 33 CC will be displayed on the new Nuova Jolly stand at FLIBS’ Bahia Mar location, Booth 306, across from Highfield Boats.
Main image courtesy of Nuova Jolly North America.
