Italy enjoys uptick as charter destination despite US tourists delaying bookings
Dream Yacht Worldwide has highlighted which sailing destinations are gaining in popularity this year among its American travellers who are looking to get out of the country for a break (and who can blame them?)
Significant year-on-year growth was recorded in several countries between January and April 2025, with Italy up 51 per cent, Belize 32 per cent, and both Tahiti and Mexico up 16 per cent.
The company says that Americans are increasingly turning to sea-based holidays as a mainstream travel option because they’re more affordable and accessible than many believe.
But, within the US market, there’s been a slight shift in booking timing. “American destinations like the Bahamas, US Virgin Islands and Mexico continue to perform well, but we’ve noticed that bookings are coming in a little later than usual this year,” says Loïc Bonnet, founder of Dream Yacht Worldwide.
Cautious planning by marine tourists in 2025
“Economic uncertainty and geopolitical concerns seem to be contributing to more cautious planning. That said, demand is still healthy – it’s just more price-sensitive and timing-driven than in previous years.”
Italy has always been aspirational for customers, but in 2025, it’s capturing even more attention, especially from American travellers, Bonnet notes. “What we’re seeing is a shift in preference toward destinations that offer not just beautiful sailing grounds, but also cultural depth, cuisine and that iconic Mediterranean lifestyle.
“Italy delivers on all fronts: glamorous coastal towns, historic islands, world-class food and wine, and that ‘magic halo’ of Italian culture. It’s also benefiting from a bit of fatigue around more crowded sailing destinations. For those looking for a deeper, more refined travel experience, Italy is becoming the new must-sail Mediterranean spot.”
The company’s early-2025 data highlights a few key shifts. Travellers are increasingly prioritising experience, value and cultural immersion over traditional resort-style vacations.
Marine companies can benefit with tight focus
“For marine companies, the takeaway is to focus on accessibility, flexibility and personalisation,” Bonnet says. “Products that remove the intimidation factor – like crewed or cabin-based charters – can dramatically expand your audience. And above all, service matters. A strong client experience and knowledgeable support team can turn a first-time guest into a repeat customer.”
When it comes to the political landscape, Bonnet notes that his company is “constantly monitoring the global political and economic landscape to remain agile and responsive. Our global footprint allows us to diversify risk across markets, and our flexible booking policies and well-trained support teams help reassure clients during times of uncertainty.
“Above all, we remain committed to clear communication, strong local partnerships and delivering an exceptional experience regardless of where our guests choose to sail. In challenging times, trust and service become even more valuable – and that’s where we focus.”
Bonnet recently told MIN that he believes the marine industry’s economy is tied to sustainability. In times of political uncertainty, he argued, “if the wider sector, and marine tourism industries fail to act, we risk not only ecological disaster, but also the collapse of the economy we depend upon.”
