MasterCraft expands dealer network across four brands

MasterCraft Boat Holdings (MCBH) has expanded its dealer network across its brands, adding new partnerships in North America and Europe during the Q1 2026 transition period. The expansion includes 13 new Crest and Balise pontoon dealerships across the US and Canada, alongside new dealer appointments for Chaparral and Robalo, as the group looks to strengthen its market presence and improve customer access.

“Expanding our dealer network is an important part of our long-term vision for MCBH and our family of brands,” says Brad Nelson, CEO.

“By partnering with strong local dealers, we’re making it easier for more boaters to experience our products with the support that makes boat ownership rewarding. We remain focused on investing in our brands and our dealer partners.”

In September this year, MCBH reported net sales of $348.9m for fiscal 2026, up 22.8 per cent from $284.2m in fiscal 2025, following the addition of the Chaparral and Robalo brands through its transaction with Marine Products. The company reported a net loss of $1.6m for the year, compared with net income of $10.7m in FY25.

MasterCraft strengthens European presence

The company’s strengthened its European distribution through new partnerships with Boat Company AG in Switzerland and Motor Boat 74 in France. Both dealers bring established watersports expertise and local market knowledge.

Crest and Balise add dealerships

Crest and Balise Pontoons have added 13 dealerships between them across the US and Canada. Supported by an evolving product portfolio, a growing sales team and a commitment to dealer support, both brands are strengthening their market presence and creating new opportunities for growth. As Crest celebrates 70 years of pontoon-building experience, the brands are focused on building on their legacy and driving continued growth across North America.

In August, Crest and Balise announced they’ll roll out Savvy Navvy integration on their 2027 models.

Chaparral builds on family-owned dealer partnerships

Likewise, Chaparral is broadening its dealer network. It’s got new partnerships with MacCallum’s Boathouse in New Hampshire and Hall’s Sport Center in Michigan. Both family-owned dealerships bring decades of established customer relationships and a shared focus on quality and service.

Robalo expands fishing boat distribution

Known for its sport fishing boats, including centre consoles, bay boats and dual consoles, Robalo’s added Holly Acres in Virginia and Hall’s Sport Center in Michigan. Hall’s also broadens its partnership with MCBH through representation of Chaparral.