Mercury Marine ships first Avator electric outboards

Mercury Marine has shipped the first group of Avator 7.5e electric outboards to global customers.

Mercury, a division of Brunswick Corporation, says the news marks a major milestone in the firm’s electrification strategy.

The 7.5e is the first of Mercury’s five Avator electric propulsion systems to be announced this year. During the 2023 Consumer Electronics Show in January 2023, the company officially launched the 7.5e and displayed concepts of Avator 20e and 35e, both of which will be released later in 2023. Two additional electrification product announcements from Mercury will be made before the end of the year.

“This is a historic and exciting day for Mercury Marine as we continue to deliver on our commitment to being the industry leader in both internal combustion products and electric propulsion,” says John Buelow, Mercury Marine president. “We look forward to all our customers around the world having the opportunity to experience Avator and to have the brand be prominently displayed globally.”

The Avator 7.5e electric outboard has a swappable 1kWh lithium-ion battery, developed in partnership with Mastervolt (Navico Group) and engineered exclusively for marine applications. The 48V power source is IP67 rated for water resistance and has a full-color display that tracks battery level and range for confidently exploring the water.

U.S., ANZP, and EMEA customers and distributors will begin receiving the Avator 7.5e over the next few weeks with a steady stream of engines to be shipped throughout the year to all Mercury global customers.