Musto appoints Nat McAllister as USA sales manager
Musto is preparing for its next phase of growth in the United States, with the brand turning its focus toward deeper relationships and a stronger presence in specialty retail.
Musto’s appointed Nat McAllister as its USA sales manager. This, the company says, marks a renewed commitment to strengthening and expanding the brand’s presence across the United States.
Musto sees significant untapped potential particularly among premium retailers.
“The US market represents one of the greatest growth opportunities for Musto and Nat joins us at exactly the right moment,” says Musto marketing director, Nick Houchin.
“His deep experience in performance retail and his passion for sailing make him the ideal partner to help us build long-lasting relationships with retailers and deliver Musto’s world-class product to more consumers.”
Musto to build deeper connections with specialty retailers in USA
McAllister’s primary remit will be to grow Musto’s specialty retail footprint across the country.
Musto’s offshore sailing collections include the LPX and MPX ranges. The company says they’re consistently among the brand’s best-selling technical products. McAllister will work closely with Musto’s HQ in London to support growth not only in offshore gear but also across coastal, inshore and lifestyle categories.
The British heritage brand’s technical credibility in the US has been shaped in part by celebrated American offshore sailor Charlie Enright, who wore Musto in multiple editions of the The Ocean Race, winning the race outright in the 2022-23 edition with 11th Hour Racing Team.
A passion for sailing at the heart of the role
McAllister joins Musto with an extensive background in specialty sports retail and wholesale, most recently with Specialized Bicycles in California.
“Having grown up on both US coasts, sailing has always been central to my life,” McAllister says. “From racing in local regattas to exploring coastlines around the world with my family, time on the water is what I live for. Supporting junior sailing programmes has also been a privilege and a passion.
“I’m excited to be working with such a proven, legacy brand as Musto. Coming from a brand that is inspired and designed by cyclists for cyclists, to one that was founded by sailors – and remains at the cutting edge of engineered performance for sailors – is truly motivating. After spending time with the teams at Musto HQ and previewing what’s in development, I’m energised by what we will bring to sailors and retailers across the country.”
With a blend of heritage, technical expertise and a growing US audience, Musto sees fertile ground ahead. The addition of a dedicated sales lead reflects the brand’s confidence in the market and its commitment to supporting sailors, retailers and outdoor enthusiasts across the country.
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