Northrop & Johnson names new global charter marketing director

Sacha Williams has joined superyacht brokerage house, Northrop & Johnson, as global charter marketing director.

Williams spent time as a yacht crewmember before moving to work in the land-based sector where she became head of charter marketing at Edmiston in Monaco. After five years, she joined Camper & Nicholsons International in 2012 as its global charter marketing director where she implemented new recruitment, training and marketing strategies.

Additionally, Sacha led an industry-first initiative with the celebrated ‘crew coach’, providing professional development to fleet captains and crew to enhance performance and help with the people skills integral to this industry. As an authority on charter marketing strategy, she was invited by Monaco Yacht Show, Boat International and MYBA to speak as an industry expert.

“Sacha is a yachting-industry powerhouse and we are beyond thrilled to welcome her to our international team of professionals,” says Northrop & Johnson president & COO, Daniel Ziriakus. “Her impressive experience and in-depth understanding of the market ensure success with N&J. We look forward to all of the exciting, extraordinary initiatives she will bring to the team and the company as a whole.”