Premier and Agapi launch boat club to offer alternative to ownership costs

Premier Marinas has partnered with Agapi to create a boat club. This, it says, is a smarter way for UK boaters to enjoy all the pleasures of high-end boating – at a fraction of the cost of traditional ownership.

It’s a subscription boat club model with a variety of membership styles that allow clients to select a fee plan to reflect their choice of boat models, level of usage and service requirements, as well as access to Agapi Boat Club centres in multiple locations.

The first arrivals into the club’s fleet include the award-winning Agapi 950.

Designed in Sweden and built to a high specification in Poland, the Agapi 950 is said to be supremely seaworthy and ‘delivers a thrilling, fun and reliable experience at over 50 knots’.

At 7.8m, and with a top speed of 50 knots, the club’s second boat (being presented at the British Motor Yacht Show) is the Agapi 800, said to be easy to handle and perfect for family daytrips, water sports and weekends away. Plus, with a draft of just 0.35m, this boat will enable members to explore the shallowest of estuaries, harbours and anchorages.

Further models are joining the fleet in 2020.

Alongside the option to access Agapi Boat Club Centres overseas (13 centres based in Sweden, Finland, Crete and Spain), the Premier Agapi Boat Club will offer its members the freedom to enjoy Premier’s marinas at Chichester, Southsea, Port Solent, Gosport and at Swanwick Marina on the Hamble.

“Before starting on this journey we researched a number of boat models and operators, looking for exactly the right fit for Premier – and we found it with the Agapi Boat Club,” says Andy Mills, Premier’s business development director.

“Agapi not only offered the kind of club we aspired to run and the cutting edge service systems to back it, but they also provide the premium boats that we require to fit with the Premier brand. But as importantly, we found that there were shared values between our two organisations including a requirement for professionalism, respect for customers, staff and suppliers and a deep understanding of what delivering a first-class service means.”