Sirena Yachts celebrates 60th yacht sold
After showcasing its first Sirena 64 at the Düsseldorf Boat Show in 2017, the Turkish shipyard has just sold its 60th yacht. The brand has also introduced a series of design upgrades and technical tweaks to the Sirena 64.
“I don’t know of another young shipyard that has sold 60 yachts in just three years,” says Ali Onger, COO of Sirena Marine. “The yacht in question is our 6th Sirena 88, which will be delivered towards the end of next year. Like the second unit, the owner is from the US and the Americas is our most important market accounting for around 60% of sales, followed by 40% in Europe and the rest in Turkey. We have sold all the slots for the Sirena 88 until early 2022.”
Sirena (https://www.sirenayachts.com/) recently launched the second 88. A combined total of 18 units of the Sirena 58 and 64 are in production, of which 10 are pre-sold for delivery in 2021, says the company.
In addition to Seakeeper gyro stabilisers with Zipwake interceptors, Sirena says it is now offering the option of zero-speed Humphree fins and Humphree interceptors on its Sirena 64.
“The advantage is that the Humphree fins and interceptors ‘talk’ to each other in a fully integrated system to control both roll and trim,” says Constantinos Constantinou, head of operations for Sirena in North America. “We introduced the fin integrated system option at the request of Sirena owners who voyage for longer distances at higher cruising speeds.”
“We are a production boat shipyard and never stop building, rather like a car assembly line,” says Onger. “But we also customise every yacht as much as possible to suit individual client requests. Once a boat is signed for and the interior layout and décor is decided, it takes around 10 months to finish. Of the multiple yachts we complete each year, no two are exactly the same.”
Sirena has also announced a new representative in Croatia. LEX Ocean, located in Marina Punat on KrK island, the oldest marina in Croatia, joins Sirena’s international network of dealers from the US to Australia.
“We had been looking for a reputable dealer to represent us in the Adriatic for some time,” says Onger. “Because Croatia is a very popular charter destination and a favourite cruising ground for our North European owners, it’s important from a sales perspective but also to be able to service our existing clients, so we needed a company that could do both. The location of LEX Ocean is perfect because Marina Punat offers a wide range of services and has won a number of significant awards. I’m sure we can look forward to a very productive and efficient business relationship.”
