SMG appointed distributor for lithium-ion battery manufacturer

Netherlands-based Rebelcell, which specialises in the design, manufacturing and marketing of lithium-ion batteries, has announced that, effective immediately, SMG Distribution has been appointed as sole and exclusive distributor for Rebelcell in the angling, marine and outdoor markets in the United Kingdom and Ireland.

Introducing a wide range of 12V lithium batteries with digital state of charge indicator – for use in angling, e-boating, and recreation – Rebelcell also manufactures the Outdoorbox, a robust IP65 portable power source with integrated lithium battery for outdoor use featuring a built-in display to show voltage and charge state, blue ANEN power connector and 12V cigar socket with twin USB adaptor included.

‘Rebelcell in the last ten years has become a leading supplier of lithium-ion batteries for angling in Europe with strong market positions in mainland Europe. We see an increasing interest from anglers in the UK for our products and feel that a strong and experienced partner with a well-developed dealer and trade network is the best way forward. A partnership with SMG Distribution supports our growth ambition and gives anglers access to the Rebelcell product range’, says Ravi Sankaranarayanan, managing director for Rebelcell.

‘We are excited to add a leading brand like Rebelcell to our product range. Rebelcell lithium-ion batteries are well suited and frequently used both in angling and marine markets. They complement the brands that we already represent enabling us to offer better service and innovative products to our customers, says Ray Badminton, MD for SMG Distribution.