The Italian Sea Group appoints Middle East representative

The Italian Sea Group has partnered with BehneMar Yachting Consultancy, a Dubai-based yachting consultancy, as its sales agent in the Middle East and North Africa (MENA) region.

The collaboration was announced shortly after the 30th edition of the Dubai International Boat Show 2024, which concluded on 3 March 2024.

The Italian Sea Group says the appointment is part of its efforts to form a comprehensive sales structure in the Middle East and North Africa.

“This partnership holds significant strategic value for our group, especially considering the latest market analyses that forecast a strong expansion of luxury yachts in the Middle East and North Africa by 2028,” says Giovanni Costantino, founder and CEO of The Italian Sea Group. “The MENA region shows great interest and sensitivity towards our brands, and I am confident that in the context of a free market, BehneMar will, in any case, be the ideal ambassador for TISG.”

Tim Trenker, CEO and partner of BenheMar adds: “With the growth of the MENA region over the last years there has been an increasing demand for custom projects of yachts and superyachts. The Italian Sea Group has continously demonstrated to be a leading shipyard in Italy with their innovative and custom projects.

“Together we look forward to delivering unparalleled tailormade yachts of the TISG brands to the clientele in the MENA region.”