Turkish boatbuilder Aiata names new general manager
Aiata, the boat brand developed by Anadolu Motor and part of the Anadolu Group brand portfolio, has appointed Hakan Kefoğlu as general manager of Anadolu Motor.
Anadolu Group launched Aiata in 2024, with the first model, the Wayfinder 38, a 38ft outboard walkaround presented at boot Düsseldorf in January 2025.
Kefoğlu will oversee the company behind the development and production of the Aiata brand. He most recently served as R&D group director at Anadolu Isuzu, a role he held from 2023 until his appointment at Anadolu Motor.
Kefoğlu brings more than 20 years of experience in international business development, export management, engineering and commercial strategy across a variety of industries, including automotive, consumer goods and manufacturing.
Kefoğlu joined the Anadolu Group in 2010 and has undertaken roles with strong international and commercial focus.
Kefoğlu previously served as commercial functions group director at Anadolu Isuzu, after spending six years as international sales director between 2015 and 2021 where he led the company’s international sales operations, developed overseas business opportunities and contributed to the expansion of Anadolu Isuzu across foreign markets.
“I am honoured by the trust placed in me and grateful for the opportunity to contribute to Anadolu Group’s industrial strength through a new and exciting sector,” says Kefoğlu. “Aiata combines the Group’s long-standing engineering and manufacturing expertise with a dynamic international outlook, and I look forward to supporting its next phase of technological and commercial development worldwide.”
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