Rightboat appoints dealer and broker acquisition lead
Rightboat has appointed Daiane Alfaro as dealer and broker acquisition lead
Online boat marketplace, Rightboat, has appointed Daiane Alfaro as dealer and broker acquisition lead as the company ramps up its expansion in North America.
Alfaro will lead the expansion of Rightboat’s dealer and broker network across priority markets – deepening inventory, strengthening local presence and accelerating membership growth.
This hire underpins Rightboat’s strategy to build demand and attract more buyers through better inventory and coverage.
This growth is already being reflected at scale, says the company, with Rightboat forecasting 8.6 million visits in 2026 and delivering 54 per cent year-on-year growth in leads, strengthening its position as the number two global marketplace behind the incumbent player.
Rightboat has recently stregthened its leadership team, appointing a new VP of sales, OEM and dealer partnerships, and a new account manager for the US market.
Alfaro brings over 15 years of experience in acquisition and sales, including several years in the marine industry. She specialises in partnering with dealers and brokers across the US and internationally to drive growth through strategic positioning, digital platforms and tailored commercial solutions.
Charlie Jefferson, vice president Sales at Rightboat, says: “Expanding our dealer and broker network is central to our growth in North America. Daiane brings the experience to strengthen market coverage, deepen inventory, and help partners capture more buyer engagement. Her focus will be converting that momentum into measurable retail outcomes for our dealer and broker partners.”
Through the expansion of the marketplace, Rightboat aims to give dealers and brokers access to higher-quality demand earlier in the decision cycle, with increased visibility in their local markets.
Last year, Rightboat introduced its ‘Switch and Save’ campaign. The initiative provides yacht brokers with an alternative to high listing fees, focusing on cost-effectiveness and pricing transparency.
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